Its time we learn to communicate. Lets email (and talk) like Sully.

When advised to return to LGA, Capt. Chesley B. Sullenberger III simply answered “UNABLE” and got on with his business of saving 155 lives.
I recommend we use Pilot Radio Communications Phraseology and Techniques for our business communications. It may not sound friendly or polite, but it lands millions of planes a year successfully. So, entrepreneurs, investors, managers, employees, customers, salesmen, consultants, accountants and even lawyers – listen up!
Use these general rules from the world of aviation:
- Phraseology is the mark of a professional … reviewed from time to time to sharpen your communication skills.
- Listen before you transmit.
- Think before keying your transmitter. Know what you want to say and if it is lengthy; jot it down.
- Use figures in round numbers
I suggest using these key phrases. I have modified the definitions slightly to be applicable to us non-pilots:
BASIC COMMUNICATION
ACKNOWLEDGE- Let me know that you have received my message
ADVISE INTENTIONS- Tell me what you plan to do.
OUT- The conversation is ended and no response is expected.
OVER- My transmission is ended; I expect a response.
ROGER- I have received all of your last transmission. It should not be used to answer a question requiring a yes or a no answer.
HOW DO YOU HEAR ME?- A question relating to the quality of the communication or to determine how
well the communication is being received.
SAY AGAIN- Used to request a repeat of the last communication . Usually specifies communication or portion thereof not understood
I SAY AGAIN- The message will be repeated.
CORRECTION- An error has been made in the communication and the correct version follows.
STAND BY- Communication pause to attend to other duties of a higher priority.
BASIC YES/NO
AFFIRMATIVE- Yes.
THAT IS CORRECT- The understanding you have is right.
NEGATIVE- “No,” or “permission not granted,” or “that is not correct.
DECISIONS
WILCO- I have received your message, understand it, and will comply with it.
UNABLE- Indicates inability to comply with a specific instruction or request.
ACTIONS
CLEARED AS FILED- Proceed in accordance with the plan
ABORT- To terminate a preplanned maneuver
DELAY INDEFINITE (REASON IF KNOWN)- Used when an accurate estimate of the delay time and the reason for the delay cannot immediately be determined
RESUME OWN NAVIGATION- Used to advise a pilot to resume his/her own responsibility.
VERIFY- Request confirmation of information; e.g., “verify assigned altitude.”
WHEN ABLE- When used in conjunction with instructions, gives the latitude to delay compliance until a condition or event has been reconciled. Unlike “pilot discretion,” when instructions are prefaced “when able,” the pilot is expected
to seek the first opportunity to comply.
STATUS
ON COURSE – Used to indicate that an aircraft is established on the route centerline.
OFF COURSE- A position fix is reported or is observed at a point not on the approved
plan.
FINAL- On the final approach, course is aligned with a landing area.
REPORT- Used to instruct pilots to advise of specified(real time) information; e.g., “Report passing Las Vegas
VOR.”
EMERGENCY COMMUNICATION
EXPEDITE- Compliance is required to avoid the development of an imminent situation.
IMMEDIATELY- Compliance is required to avoid an imminent situation.
EMERGENCY- A distress or an urgency condition
MAYDAY
Note the flow and use it to get things done in the world of business (but keep things in perspective – Sully never used Emergency or Mayday):
Expedite -> Immediately -> Emergency -> Mayday
Please note that I modified the definitions slightly. The original is here.
Finally, so as not to confuse “Talk like Sully” text (aka TLS) from other text in the body of the email, it is suggested to use CAPS. Since ALL CAPS is considered “yelling”, I suggest prefacing the terms with “*” (conviniently located on the number pad to the left of your cup of coffee).
Now back to the usual topics of this blog – airfare savings, frequent flyer info and some New England vacation ideas.
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El Al Frequent Flyer Stealth Program
No – El Al is not using stealth technology on their planes, but they are trying to use stealth sneaky shady methods to steal poach the competition’s frequent flyer data. And they were not very shy about this disgraceful business tactic. From the Jerusalem Post:
El Al reached out to the travel agent community last month, requesting hard information on the frequent fliers of several airlines.
Their request was simple: “Send us your list of frequent fliers on the following airlines: British Airways, Continental, Delta, Lufthansa and Turkish Air. Send us their ID number, mailing address, cell phone number, email address, and birth date. Send us their complete travel plans rom 2008, indicating to where they flew with dates and cities.”
Now to be fair to El Al, the airline made it a competition among the travel agent community. The agent who sent the most names could win big money – $1,000.
The story was picked up quickly by international frequent flyer community. The general sentiment was that El Al was “Doing business the Israeli way”. And that link went out to 190,000 FlyerTalk subscribers. Just when our PR machine was recovering from an accused rapist President, a war that BBC did not find to their liking and a Prime Minister under investigation for more shady dealings than Spiro Agnew and Richard Nixon put together.
I guess the marketing guys forgot to ask the lawyers for their opinion beforehand (hey, at $300/hour can you blame them?) but the lawyers did put an end to this plan.
Hats off to:
1. The lawyers
2. The travel agents for not cooperating (they would have lost their licence)
3. Turkish Airlines (and others) for not making a shwarma out of ElAl’s management.
4. The Jerusalem Post for reporting this, and
5. You, for reading my blog and for using TripCart’s Road Trip Planner to pick up some New York City family vacation ideas for the summer.
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